ADVISORY: California Hosts Weeks of Action July 27 – August 10

FOR PLANNING PURPOSES: Monday, July 27, 2020

MEDIA CONTACT: [email protected] 916-214-9266 (cell)

Media should RSVP to [email protected] to obtain additional participant details and interview opportunities.



California Hosts Weeks of Action July 27 – August 10

On August 6, the campaign will focus on “Get Out the Count” before Census workers begin knocking on doors


SACRAMENTO – On Monday, July 27, California’s Census campaign will kick off a focused two-week push to urge Californians to fill out the 2020 Census form. August 6 will be highlighted as the big day of engagement, or “Get Out the Count Day,” where all Californians should take time to fill out the Census.


In coordination with local, regional, and statewide partners, the California Complete Count – Census 2020 Office (Census Office), is organizing various engagement and outreach activities across the state these weeks including virtual events, car caravans, media briefings, webinars, and billboards to encourage California’s communities to take the 2020 Census.


­­­­These statewide efforts are to drive Census participation before U.S. Census Bureau (USCB) begin their Non-Response Follow Up (NRFU) operation starting August 11. USCB enumerators will deploy across the country going to homes that have yet to complete the Census form.


July 27 – Aug 2

  • Focus: Recognize national day of action by the U.S. Census Bureau and uplift California partner outreach


Aug 3 – Aug 10

  • Focus: Get out the Count – uplifting activities and drive Census completions
    • All week – enhanced paid media
    • Aug 3
      • Virtual Day of Action
      • Media Briefing
    • Aug 4 & 5 – getting the word out through local and ethnic media
    • Aug 6 – Get Out the Count Day
      • Pep Rally with Social Media Ambassadors


August 11: Federal Non-Response Follow Up (NRFU) operation begins

The Census Office is encouraging partners and stakeholders to help spread the word about these two weeks action. To download the toolkit, click here. The toolkit contains:

  • A snapshot of Census Office events to promote and participate in
  • Messaging on the start of non-response follow-up (NRFU), information on enumeration and how to identify enumerators, and relevant messaging on COVID-19 & the 2020 Census
  • A Q&A document – outlining some sample questions that could be asked in interviews, discussed during virtual events, etc., and suggested talking points for our partners
  • Social media content-posts &videos across Facebook, Instagram, Twitter on CA Census accounts (please share, re-post, and re-tweet!)

The Census Office will be hosting their own events and promoting partner events, some sample are shared below. Please note, events are subject to change or cancellation:

Partner: Charitable Ventures of Orange County – Virtual townhall with partners
  • When: July 27 at 4 p.m.
  • Where:
  • About: Join Orange County 2020 Census to hear from the offices of U.S. Representative Katie Porter and U.S. Representative Lou Correa, as well as panelists from the County of Orange, the U.S. Census Bureau, OCAPICA, and Latino Health Access. This event will be moderated by Community Action Partnership of OC and NALEO Educational Fund.
Partner: Make Black Count Sacramento 2020 Census Non-Response Follow Up (NRFU) Canvas
  • When: July 27 – 28 at 10 a.m.- 12 p.m.
  • Where: Meeting at Greater Sacramento Urban League (3725 Marysville Blvd Sac Ca 95838) to determine Car and Street assignments and them will then proceed to Oak Park area
  • RSVP: Elaine Abelaye-Mateo, [email protected], 916-533-8727
Partner: Charitable Ventures of Orange County – Week of Action Phone Banking
  • When: July 28 – 31 from 2:30 – 5 p.m.
Partner: Equality California – 2020 Census Power Hour Virtual Live Stream
  • When: July 28 at 6 p.m.
  • Where:
  • About: Live stream event to address what’s at stake for the LGBTQ+ community by highlighting specific sectors that work and/or intersect with the LGBTQ+ community.
Partner: We Count IE: Census 2020 Webinar / Mi Comunidad Cuenta Censo del 2020 Seminario web
  • When: July 29 at 10 a.m.
  • About: Webinar to share best practices with ministry leaders to help them encourage participation in the 2020 Census amongst their parishioners.
Partner: A Census Caravan with Region 1 African American and LatinX subcommittees
  • When: July 29 from 1-1:30 p.m.
  • Where: The Caravan will begin at the Oak Park Community Center, and end at Stockton Blvd and 9th Street.
  • About: The Census Outreach Caravan will do outreach to Census Tract 28.
  • RSVP: Elaine Abelaye-Mateo, [email protected], 916-533-8727
Partner: CHIRLA and City of Los Angeles – Contamos Contigo Phone Banking
Partner: United Way Bay Area – Lunch time Twitter Chat July 30
  • When: July 30 at 12 p.m.
Partner: Santa Cruz County – Beach Flats Community Bike Caravan
  • When: July 31 at 12 p.m.
  • About: This festive event will encourage self-response to the 2020 Census while maintaining social distance protocols. Planned participants include neighborhood leaders, Census team members, community members, Community Bridges, local city officials, members from the Ecology Action team
Partner: Monterey County – Mobile Questionnaire Assistance Center
  • When: July 31 at 2:30 p.m.
  • About: Monterey County will host a mobile QAC at a food distribution site.
Partner: California Rural Legal Assistance (CRLA) – Farmworkers Outreach in Stockton
  • When: August 1
  • About: Outreach to Farmworkers with census-branded swag including face masks.
Partner: City of Richmond – Census 2020 Richmond City Rides

Statewide Media Briefing

  • When: Monday, August 3 @ 10 a.m. (further details to be provided)
  • About:  This briefing will provide an update on California’s successful Census campaign, discuss the state’s self-response rates and announce an expansion in its outreach strategy ahead of the beginning of NRFU on August 11.
  • RSVP: Please email [email protected] to RSVP and receive dial-in information.
  • Credentialed media only

 Tweet Chat – Census and NRFU Q&A Session

  • When: August 3 @ 11 a.m.
  • Where: On @CACensus:
  • About: Will cover vital information about the Census where participants will answer questions about Non-Response Follow Up (NRFU), the importance of the Census for all communities and the fundamentals of the Census.

 Facebook Live Event

 Instagram Live DJ Set – Dance the Census! Every Move Counts! + Selfie Challenge 

 Get Out the Count! Virtual Pep Rally

  • When: Thursday, August 6 (further details to be provided)
  • Where: On @CaliforniaCensus:
  • About: Highlighting California’s Get Out the Count Day, this press conference will rally partners and stakeholder statewide to motivate people who have yet to take the Census – Take the Census Now, California!
  • RSVP: Please email [email protected] to RSVP and receive dial-in information.

Partner: California Rural Legal Assistance (CRLA) – Event at Parlier New Senior Center

  • When: August 7 at 8 a.m.
  • Where: 690 S. Newmark Avenue Parlier, CA 93648


The California Complete Count – Census 2020 Office

Once each decade, the U.S. Census Bureau attempts to count every person in the United States. California leaders have invested $187.2 million toward a statewide outreach and communication campaign. For more information, please go to

DATA: To see data on self-response rates and hard-to-count information for cities, counties, congressional and legislative districts, please visit:


Potter The Otter