Advisory: California Moves into Get Out the Count Week

FOR PLANNING PURPOSES: Monday, August 3, 2020

MEDIA CONTACT: [email protected] 916-214-9266 (cell)

Media should RSVP to [email protected] to obtain additional participant details and interview opportunities.



California Moves into Get Out the Count Week

On August 6, the campaign will host “Get Out the Count Day” before Census workers begin knocking on doors


SACRAMENTO – Starting on Monday, August 3, California is moving into Get Out the Count efforts for the 2020 Census. This is the second week of action, with August 6 highlighted as “Get Out the Count Day,” where all Californians should take time to fill out the Census.

In coordination with local, regional, and statewide partners, the California Complete Count – Census 2020 Office (Census Office), is organizing various engagement and outreach activities across the state these weeks including virtual events, car caravans, media briefings, webinars, and billboards to encourage California’s communities to take the 2020 Census.

­­­­These statewide efforts are to drive Census participation before U.S. Census Bureau (USCB) begin their Non-Response Follow Up (NRFU) operation starting August 11. USCB enumerators will deploy across the country going to homes that have yet to complete the Census form.

July 27 – Aug 2

  • Focus: Recognize national day of action by the U.S. Census Bureau and uplift California partner outreach

Aug 3 – Aug 10

  • Focus: Get out the Count – uplifting activities and drive Census completions
    • All week – enhanced paid media
    • Aug 3
      • Virtual Day of Action
      • Media Briefing
    • Aug 4 & 5 – getting the word out through local and ethnic media
    • Aug 6 – Get Out the Count Day
      • Pep Rally with Social Media Ambassadors

August 11: Federal Non-Response Follow Up (NRFU) operation begins

The Census Office is encouraging partners and stakeholders to help spread the word about these two weeks action. To download the toolkit, click here. The toolkit contains:

  • A snapshot of Census Office events to promote and participate in
  • Messaging on the start of non-response follow-up (NRFU), information on enumeration and how to identify enumerators, and relevant messaging on COVID-19 & the 2020 Census
  • A Q&A document – outlining some sample questions that could be asked in interviews, discussed during virtual events, etc., and suggested talking points for our partners
  • Social media content-posts &videos across Facebook, Instagram, Twitter on CA Census accounts (please share, re-post, and re-tweet!)

The Census Office will be hosting their own events and promoting partner events, some sample are shared below. Please note, events are subject to change or cancellation:


Statewide Media Briefing

  • When: Monday, August 3 @ 10 a.m.
  • About:  This briefing will provide an update on California’s successful Census campaign, discuss the state’s self-response rates and announce an expansion in its outreach strategy ahead of the beginning of NRFU on August 11.
  • RSVP: Please email [email protected] to RSVP and receive dial-in information.
  • Credentialed media only

Tweet Chat – Census and NRFU Q&A Session

  • When: August 3 @ 11 a.m.
  • Where: On @CACensus:
  • About: Will cover vital information about the Census where participants will answer questions about Non-Response Follow Up (NRFU), the importance of the Census for all communities and the fundamentals of the Census. 

Facebook Live Event 

Instagram Live DJ Set – Dance the Census! Every Move Counts! + Selfie Challenge 

Get Out the Count! Virtual Pep Rally 

  • When: Thursday, August 6 (further details to be provided)
  • Where: On @CaliforniaCensus:
  • About: Highlighting California’s Get Out the Count Day, this press conference will rally partners and stakeholder statewide to motivate people who have yet to take the Census – Take the Census Now, California!
  • RSVP: Please email [email protected] to RSVP and receive dial-in information.





The California Complete Count – Census 2020 Office

Once each decade, the U.S. Census Bureau attempts to count every person in the United States. California leaders have invested $187.2 million toward a statewide outreach and communication campaign. For more information, please go to


DATA: To see data on self-response rates and hard-to-count information for cities, counties, congressional and legislative districts, please visit:


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