California For All – Census 2020 Campaign Bolsters Outreach to Youth and Families Through County Offices of Education

FOR IMMEDIATE RELEASE: Tuesday, March 10, 2020

MEDIA CONTACT: [email protected] 916-214-9266 (cell)



California For All – Census 2020 Campaign Bolsters Outreach to Youth and Families Through County Offices of Education

SACRAMENTO – Today, the California For All – Census 2020 Campaign announced increased funding for 40 County Offices of Education (COEs) to support additional outreach to K-12 students and their families in hard-to-count communities.

“Our K-12 schools are critical sources of information for families across the state. This important partnership will help ensure students, their loved ones, and staff understand why the Census matters and know how to participate. We thank these County Offices of Education for their continued collaboration,” said Ditas Katague, Director of the California Complete Count – Census 2020.

In total, the State has expanded existing partnerships with 40 COEs to conduct Census outreach. This will support additional outreach activities, including increasing the number of outreach sites, extending operating hours for Questionnaire Assistance Centers and Questionnaire Assistance Kiosks, and holding even more Census events.

“Ensuring an accurate Census count will bring essential funding to our communities and schools. The El Dorado County Office of Education is working hand-in-hand with nearly 100 education sites to disseminate information to tens of thousands of educators, students, and families. We are hopeful that this level of engagement will raise awareness and entice residents to complete the Census,” Dina Gentry, APR, Communications Director, El Dorado County Office of Education.

Schools are funded based on a combined weighted average of the total population of students in Title I schools and Title III students, which reaches 97 percent of all youth in hard-to-count areas.

The State previously provided funding to develop, pilot, and roll out the “Count Me In!” 2020 Census curriculum. The curriculum was developed by California teachers in alignment with state curriculum standards and focuses on history and social science courses for students in grades 5, 8, 11, and 12. Between September 2019 and January 2020, the campaign conducted 18 in-person, day-long training workshops in 14 locations throughout the state, reaching 7,000 teachers in person. The curriculum will be deployed in schools throughout the Spring.

“We are proud to work with California to reach students and staff on the importance of the 2020 Census. Through our efforts in Merced County, we hope to motivate the hardest-to-count populations to fill out the form. Training and supporting teachers to implement the powerful and engaging curriculum in 60+ classrooms, conducting Census Week Rallies to reach at least 5,000 students and their families, and inviting students to create a poster for a county-wide contest will help ensure we bring home the funding and resources our county deserves,” said, Dr. Audry Garza, Coordinator Merced County Office of Education.

California is considered the hardest-to-count state in the nation, with high populations of immigrants, renters, individuals living in homes without a broadband subscription, people living close to or below the poverty line, and children younger than five years old. With billions of dollars in federal funding on the line, the campaign has assembled a historically diverse coalition comprising hundreds of partner organizations to help reach the hardest-to-count populations in California.

The campaign focuses on leveraging trusted messengers – community leaders, organizations and influencers – to educate and motivate California’s hardest-to-count communities to participate in the 2020 Census. Previously, the campaign announced an expanded effort to reach Black Californians through a multimedia effort in partnership with Black-owned and -operated media partners across the state. In January, the campaign announced collaborations with four Census Ambassadors who will leverage their voices and their networks throughout the campaign. This week, the campaign announced the addition of nine new Ambassadors to help spread the word about the Census across California.

The California Complete Count – Census 2020 Office

Once each decade, the U.S. Census Bureau attempts to count every person in the United States. Californians will begin receiving invitations to participate in the Census starting March 12, 2020. This enumeration will be the first to rely heavily on online responses. California leaders have invested $187.2 million toward a statewide outreach and communication campaign. For more information, please go to

DATA: To see data on the hard-to-count populations in cities, counties, congressional and legislative districts in California, please visit:



Potter The Otter