Media Advisory: California Census Campaign Holds Last Week of Action Efforts

Please Note: Due to poor visibility and air quality, the sky billboards for the week of September 7 have been rescheduled on a rolling basis from September 10 through September 30.

To ensure safety and visibility for the pilots, we are scheduling flights when the weather improves and smoke clears. We are actively tracking the weather and fires and will provide daily updates on fly and no fly days as they become available. Flight paths will be shared once planes take off.

Thank you all for your patience. We hope you join us in “looking up” to see Census messaging fly over California as we pull together as a community to get all Californians counted while prioritizing the health and safety of our partners.

 

FOR PLANNING PURPOSES: Monday, September 7 – Saturday, September 12
MEDIA CONTACT: [email protected] or 916-214-9266

*Media Advisory*

California Census Campaign Holds Last Week of Action Efforts

SACRAMENTO, CA – The California Complete Count – Census 2020 Office (Census Office) and outreach partners are holding a last statewide Census Week of Action, encouraging Census participation, with media interviews, virtual events and more set to take place across the state, all with the goal of reminding Californians why the Census is important and how to complete it.

Plans for the week will focus heavily on earned media, social media, and paid media to amplify the 2020 Census. The Census Office and partners will have opportunities to engage in virtual events and interviews with print and broadcast media statewide to ensure the message reaches all Californians.

STATEWIDE WEEK OF ACTION EFFORTS: SEPTEMBER 7 – SEPTEMBER 12, 2020

Monday, September 7

Theme of the Day: Essential Workers and Laborers

LOOK UP!: Sky Billboard Flight takes off over Regions 7, 8, 9 from 10 a.m. – 4 p.m. Email [email protected] for the flight path.

Guerilla marketing tactics on the ground

Ground Partner Activities

 

Tuesday, September 8

Theme of the Day: Community Motivations

LOOK UP!: Sky Billboard Flight takes over Regions 10 from 10 a.m. – 4 p.m. Email [email protected] for the flight path.

Guerilla marketing tactics on the ground

Ground Partner Activities

 

Wednesday, September 9

Radio Media Tour

Theme of the Day: “I Completed the Census!”

LOOK UP!: Sky Billboard Flight takes off over Region 3 from 10 a.m. – 4 p.m. Email [email protected] for the flight path.

Guerilla marketing tactics on the ground

Ground Partner Activities

 

Thursday, September 10

Satellite Media Tour

Theme of the Day: 20 Days Out from Census Deadline – What Can You Do?

Guerilla marketing tactics on the ground

Ground Partner Activities

 

Friday, September 11 and Saturday, September 12

Theme of the Day: Essential Workforce Matters on the Census

Essential workers and store partnerships with 8-10 pop-up banners at their locations and on social media

Guerilla marketing tactics on the ground

Ground Partner Activities

Happening throughout the Week: Social media content-posts &videos across Facebook, Instagram, Twitter on CA Census accounts.

  • Facebook: @CaliforniaCensus & @CACensus
  • Twitter: @CACensus & @CACompleteCount
  • Instagram: @CACensus & @CACompleteCount

 

In addition, the Native People Count California (NPCCA) campaign, Empowering Pacific Islander Communities (EPIC), and Mixteco/Indígena Community Organizing Project (MICOP) will kick off an unprecedented statewide Indigenous Week of Action for the 2020 Census in California from September 7-12. Learn more here.

A sample of partner events in the coming weeks, which are subject to change:

  • Meal Distribution at Mission Middle School
    • Tuesday, September 8, 2020, 11:00am-1:00pm
    • 939 E. Mission Ave, Escondido, CA 92026
    • Contact: Dulce Salazar 760-839-4057
  • County Library Mobile QAC
  • County Library Mobile QAC
  • County Library Mobile QAC
  • Diversity Collective Ventura County
    • September 8, 2020, 5:00pm-6:30pm
    • Zoom Town Hall
    • Zoom Meeting ID: 86225808700 Passcode: 899619
    • Contact: Patricia Vazquez-Topete at [email protected]
  • Housing Authority of the City of Santa Barbara Census Caravan
    • Tuesday, September 8, 2020
    • For more information, contact [email protected] or 805-897-1083
  • California Native Vote Project CA Tribal Census: Outreach Strategies Conversation
    • Tuesday, September 8, 11 a.m. – 12 p.m.
    • Via zoom
    • To RSVP please contact Jesse Fraire at [email protected]
  • Salinas Mobile QAC
    • September 8, 2020 2:00-5:00pm
    • CHISPA Sherwood Village Apartments
    • Contact: Rosemary Soto, [email protected]
  • In-Person assistance on how to take the Census
    • September 9, 2020 7:00am-10:00am
    • E.A. Hall Middle School
    • Contact: Peter Detlefs at (831) 454-3407
  • In-Person assistance on how to take the Census
    • September 9, 2020 2:30-5:00pm
    • Nueva Vista Food Distribution
    • Contact: Peter Detlefs at (831) 454-3407
  • In-Person assistance on how to take the Census
    • September 10, 2020 12:00pm-4:00pm
    • Encompass Community Services
    • Contact: Peter Detlefs at (831) 454-3407
  • Salinas Mobile QAC at Hebbron Food Giveaway
    • September 10, 2020 2:00-5:00pm
    • Hebbron Rec Center
    • Contact: Adam Garrett, (831) 758-7027
  • MICOP MQAC
    • CET in Santa Maria
    • 509 W Morrison Ave Santa Maria, CA 93458
    • Contact: Donna Olivera 805-930-5345
  • California Native Vote Project Census Chat
  • 2020 California Census Indigenous Peoples Day
  • Meal Distribution at Mission Middle School
    • Tuesday, September 10, 2020, 11:00am-1:00pm
    • 939 E. Mission Ave, Escondido, CA 92026
    • Contact: Dulce Salazar 760-839-4057
  • Comite Civico Del Valle Census Caravan
    • Tuesday, September 10, 2020, 6:00pm
    • Desert Shores/Salton Sea
    • Contact: Connie Hernandez at [email protected]
  • In-Person assistance on how to take the Census
    • September 11, 2020 9:00am-1:00pm
    • Second Harvest Food Bank at Boardwalk
    • Contact: Peter Detlefs at (831) 454-3407
  • 2020 Census Assistance Days – Drive Thru Assistance
    • Wednesday, September 11, 2020, 2:00pm-4:00pm
    • Side parking lot of the Klamath Tribal Office
    • For more details, visit the @klamathRiverCensusOutreach Facebook or contact Elaina O’Rourke at [email protected]
  • Salinas Mobile QAC
    • September 11, 2020 2:00-4:30pm
    • Teamsters Hall
    • Contact: Rosemary Soto, [email protected]
  • Mobile QAC at MICOP Monthly Meeting/Food Distribution
    • September 11, 2020 4:00pm-6:00pm
    • 121 Cooper Road Oxnard, CA
    • Contact: Victor Espinosa 805-850-8327
  • MICOP QAC in Santa Maria
    • September 11, 2020, 4:00pm-7:00pm
    • 108 S. Pine Street Santa Maria, CA 93458
    • Contact: Donna Olivera 805-930-5345
  • LGBT Resource Center Census Caravan
    • Wednesday, September 11, 2020, 5:00pm
    • Niland
    • Contact: Connie Hernandez at [email protected]
  • Mobile Questionnaire Assistance Event
    • Saturday, September 12 from 9 a.m. – 3 p.m.
    • San Diego American Indian Health Center
    • 2630 1st Ave, San Diego, CA 92103
    • For more information, contact Kayla Hilario at [email protected]
  • City of Los Angeles North Hollywood – Let’s Get Counted! Drive Thru Event
    • Saturday, September 12, 2020, 10:00am-4:00pm
    • Valley Center Rec Center
    • 12240 Archwood Street North Hollywood, CA 91606
    • For more information, contact[email protected]
  • MQAC at Little House by the Park
    • September 12, 2020, 12:00pm-4:00pm
    • 4681 11th Street Guadalupe, CA 93434
    • Contact: Donna Olivera 805-930-5345
  • Family Service Agency Guadalupe Bike Caravan
    • Saturday, September 12, 2020
    • The Little House by the Park
    • 4681 11thStreet Guadalupe, CA 93434
    • For more information, contact Mireya Piña at [email protected] or 805-343-1194
  • Murphys Farmers Market
  • Soledad Mobile QAC
    • September 13, 2020 10:00-1:00pm
    • Soledad Foodsco
    • Contact: Rosemary Soto, [email protected]
  • Soledad Mobile QAC at Sunday Mass
    • September 13, 2020 12:00-1:00pm
    • Our Lady of Guadalupe Church
    • Contact: Rosemary Soto, [email protected]
  • Sacramento Native American Health Clinic – Shave Ice Census Outreach
    • Saturday, September 13, 2020, 1:00pm-3:00pm
    • McClatchy Park
    • 3500 5thAvenue Sacramento, CA 95817
    • For more information, contact Kayla Hilario at [email protected]
  • MICOP Census Pop-Up
    • Sunday, September 13, 2020 10:00-12:00 PM
    • The Little House by the Park
    • 4681 11th Street Guadalupe, CA 93434
    • For more information contact Donna Olivera, [email protected]
  • MICOP Census Pop-Up
    • Sunday, September 13, 2020 3:00-6:00 PM
    • Minami Park
    • Minami 600 W Enos Dr., Santa Maria, CA 93458
    • For more information contact Donna Olivera, [email protected]
  • Mobile Questionnaire Assistance
    • September 14, 2020, 10:00am-1:00pm
    • San Diego County Library/Jacumba Library
    • 44605 Old Hwy. 80, Jacumba, CA 91934
    • For more details contact, Anna Renn, U.S. Census Bureau at [email protected] Cell (442) 236-4810 or Melissa Solis, San Diego County Library at [email protected]
  • Mobile Questionnaire Assistance
    • September 14, 2020, 10:00am-2:00pm
    • San Diego County Library / Campo Library
    • 31356 Highway 94, Campo, CA 91906
    • For more details contact, Anna Renn, U.S. Census Bureau at [email protected] Cell (442) 236-4810 or Melissa Solis, San Diego County Library at [email protected]
  • Angels Camp Food Bank, St. Patrick’s Helping Hands
    • September 14, 2020, 1 pm to 3 pm
    • 820 S. Main St,, Angels Camp, CA 95222
    • Contact Ron Dwelley [email protected]
  • Campesinos Unidos Census Caravan
    • Friday, September 14, 2020, 5:30pm
    • Heber
    • Contact: Connie Hernandez at [email protected]
  • Chapel in the Pines, Arnold
  • Meal Distribution at Rose Elementary School
    • Tuesday, September 15, 2020, 11:00am-1:00pm
    • 906 N. Rose Street, Escondido, CA 92027
    • Contact: Dulce Salazar 760-839-4057
  • Campesinos Unidos Mobile QAC
  • LA County Labor and Community Service Food Distribution
  • Mountain Ranch Resource Center
    • September 17, 2020, 9 am – 11 am
    • 7869 Whiskey Slide Road  Ranch
    • Contact Ron Dwelley [email protected]
  • Mobile Questionnaire Assistance
    • September 17, 2020, 10:00am-2:00pm
    • San Diego County Library / Potrero Library
    • 24883 Potrero Valley Rd., Potrero, CA 91963
    • For more details contact, Anna Renn, U.S. Census Bureau at [email protected] Cell (442) 236-4810 or Melissa Solis, San Diego County Library at [email protected]
  • Community Food Pantry
    • September 17, 2020, 1 pm – 4 pm
    • 3566 Spangler LaneCopperopolis
    • Contact Ron Dwelley[email protected]
  • Neighborhood House of Calexico Census Caravan
    • Thursday, September 17, 2020, 5:30pm
    • Calexico North and South
    • Contact: Connie Hernandez at [email protected]
  • Meal Distribution at Pioneer School
    • Tuesday, September 17, 2020, 11:00am-1:00pm
    • 980 N. Ash St., Escondido, CA 92027
    • Contact: Dulce Salazar 760-839-4057
  • San Andreas Food Bank Drive thru
  • Drive-Through Census Event
    • Friday, September 18, 2020, 1 – 4 p.m.
    • Lemon Grove Recreation Center (3131 School Lane, Lemon Grove, CA)
    • Contact: Christian Olivas (619) 825-3813 [email protected]

RESOURCES FOR THIS WEEK: Below is a list of assets to support the Census Week of Action and all are available here: https://census.ca.gov/gotc/

  • Census Week of Action Toolkit
  • Educate, Motivate, and Activate Messaging
  • Census Flyers in Multiple Languages
  • Census Postcards
  • Census Doorhangers
  • Toolkits and Guidance
  • Pre-Written Social Media Posts and Graphics
  • Fact Sheets
  • Ad Creative
  • Video Ads

On August 31, the California Complete Count – Census 2020 Office announced targeted outreach in about 2,000 Census tracts to motivate and activate Californians to fill out the form. Read the press release here.

###

The California Complete Count – Census 2020 Office
Once each decade, the U.S. Census Bureau attempts to count every person in the United States. California leaders have invested $187.2 million toward a statewide outreach and communication campaign. For more information, please go to https://californiacensus.org/.

DATA: To see data on the hard-to-count populations in cities, counties, congressional and legislative districts in California, please visit: https://cacensusreporter.azurewebsites.net/responses.html

Questions?

Potter The Otter