Media Advisory: Outreach Partners Hold On-the-Ground Events to Push Californians to Respond to the Census

FOR PLANNING PURPOSES: Between August 13 – 29

MEDIA CONTACT: [email protected] or 916-214-9266


*Media Advisory*

Outreach Partners Hold On-the-Ground Events to Push Californians to Respond to the Census

Many events will use innovative marketing, such as digital billboard trucks, to move low responding areas to take the Census before a U.S. Census Bureau worker knocks on doors

CALIFORNIA – Local outreach partners are deploying unconventional marketing tactics to get low- responding communities to complete the Census. With the help of digital billboard trucks, this grassroot high energy effort, is timely considering the U.S. Census Bureau is sending Census takers door-to-door into neighborhoods that have not responded. Door-to-door Census enumeration has started and will go through September 30, ending a month earlier than planned as ordered by the U.S. Census Bureau.

Billions of federal dollars are at stake. The message is clear – all Californians should respond now – before an enumerator follows up in person – online at, by phone at 844-330-2020 (a list of in-language options is available here), or by mail if they received a paper form. A few events are featured below (most will utilize a digital billboard truck):

SACRAMENTO COUNTY (North Highlands):

WHAT: Census Caravan through North Highlands

WHEN: August 13, 2020 at 12:30 p.m.

WHERE: Start: 5731 Hillsdale Blvd. Sacramento, CA  95842 End: La Superior Parking Lot

WHO: Greater Sacramento Urban League, LA Familia, Sacramento County, Blue Shield, SAC ACT Seniors Veteran’s / NAACP, California Complete Count – Census 2020 Office

MEDIA: Contact Naweh Totimeh 916-286-8600 or [email protected]  with any questions.


Who: The Cambodian Family, through Charitable Ventures of Orange County

What: The Cambodian Family is a trusted Census partner in Orange County, and is partnering with local donut shops to increase participation in the 2020 Census. For decades, Cambodian-Americans have dominated the donut industry. Complete your Census AND support your local donut shop today!


  1. August 14 – KD’s Donuts
  2. August 17- Rainbow Donuts
  3. August 21- Donut Star

Where: Local donut shops

Media: Mea Lath, The Cambodian Family Community Center Phone: (714) 571 1966 or (714) 571 1967 EXT.108 Email: [email protected]


Who: La Familia Counseling Center, Inc.

What: Car caravan through South City Farms

When: August 17, 2020

Where: Meet at 3:30 pm at Maple Neighborhood Center 3301 37th Ave. Sacramento, CA. Caravan would be from 4-5 p.m.

Media: Josilyn Porras, La Familia Counseling Center, Inc. Office: 916-452-3601 Cell: 916-862-1144 Mail:  [email protected]


Who: United Way San Diego

What: Car caravan through San Diego

When: August 21, 2020

Where: Details TBA

Media: Michele Silverthorn, United Way of San Diego County Phone: 858.636.4156 Email: [email protected]



Who: Asian Law Alliance, through its partnership with Santa Clara County

What: Car caravan through in downtown San Jose

When: August 29, 2020

Where: Route will pass by San Pedro Square, Cardenas Markets, African American Community Services, San Jose City Hall, Dr. Martin Luther King, Jr. Library, San Jose State University, Center for Employment Training, Sacred Heart of Jesus Parish, and Plaza de Cesar Chavez.

Media: Efraín Delgado, Asian Law Alliance Phone: 408-287-9710 ext. 204 Email: [email protected]

For more information about the U.S. Census Bureau’s operation, including how to identify an official Census taker, please click here.


The California Complete Count – Census 2020 Office

Once each decade, the U.S. Census Bureau attempts to count every person in the United States. California leaders have invested $187.2 million toward a statewide outreach and communication campaign. For more information, please go to

DATA: To see data on self-response rates and hard-to-count information for cities, counties, congressional and legislative districts, please visit:


Potter The Otter