Release: Sports Stars, Artists, and Advocates Join California Census Campaign as ‘Census Ambassadors’

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Sports Stars, Artists, and Advocates Join California Census Campaign as ‘Census Ambassadors’

SACRAMENTO – The California For All – Census 2020 Campaign today announced the inclusion of ten additional Census Digital Ambassadors. These individuals are influencers from diverse fields, including professional sports, activism, and the visual and performing arts who will work to help reach, educate, and empower the hardest-to-count Californians to participate in the upcoming Census.

These influential figures have committed to leveraging their own voices and platforms to support the Census campaign in California:

  • Harrison Barnes, professional basketball player, the Sacramento Kings;
  • Salvin Chahal, poet and actor;
  • Dayana Contreras, community and media activist;
  • Urijah Faber, mixed martial artist;
  • Rey Fenix, masked professional wrestler;
  • Joey Graceffa, producer and #1 NYT bestselling author;
  • Lara Kaur, photographer;
  • Kesh Kesh, singer and songwriter.
  • Nisha K. Sethi, multi-disciplinary artist; and
  • Rain Valdez, actress, filmaker and transgender community advocate.

Click here for their biographies and social media profiles

“I am proud to be a NBA Champion, Olympic Gold Medalist, husband and son, but I am really excited to add one of my most important roles to that list as a 2020 California Census Ambassador,” said Harrison Barnes, Sacramento Kings player.

They join existing ambassadors, such as actor Danny Trejo and Ashlee Marie Preston, who joined the campaign in January.

“We are excited to continue growing our network of Census Ambassadors to reach California’s hardest-to-count communities. These Ambassadors are trusted messengers to communities across California and embody the diversity that makes our state unique. They will play a critical role in ensuring everyone gets counted,” said Ditas Katague, Director of the California Complete Count – Census 2020 Office.

Census Ambassadors are selected for their ability to reach the hardest-to-count communities in California, using their influence on social media channels to encourage their audiences to participate in the Census.

This cohort of Census Ambassadors join a historically diverse coalition made up of hundreds of local, regional, and statewide partner organizations to help reach the hardest-to-count populations in California. Earlier this month, the campaign launched a multimedia outreach effort in partnership with

The California Complete Count – Census 2020 Office

Once each decade, the U.S. Census Bureau attempts to count every person in the United States. Californians will begin receiving invitations to participate in the Census starting March 12, 2020. This enumeration will be the first to rely heavily on online responses. California leaders have invested $187.2 million toward a statewide outreach and communication campaign. For more information, please go to

DATA: To see data on the hard-to-count populations in cities, counties, congressional and legislative districts in California, please visit:




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